Typically, a brand which exists and is familiar in B2B environment is termed as a B2B brand. An established techno-brand is characterised by certain attribute/s which are unique to that brand and may include aspects such as technology, quality, reliability, service, innovation, solutions, etc. Few such attributes are always possessed by every B2B product / service and they need to be identified and projected cleverly. An expert agency explores such attributes and carefully nurtures them as competitive advantages of the brand. This helps the target industries to quickly identify and associate the brand with their needs and are also able to clearly differentiate from the competition.